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Sync City Builds One of the Largest Smart City Touchscreen Bus Shelter Kiosks in the World

January 15, 2018

Las Vegas, NV: Just before the start of CES 2018 Sync City installed an 86" interactive touchscreen into the Fashion Show Mall bus stop. This Sync City, smart city information interactive kiosk is one of the largest bus shelter touchscreens in the world. Advertisements rotate on the massive vertical LED screen until a pedestrian simply touches the screen. Once touched the advertisement disappears to reveal the following menu of various information: local bus route map, local attractions, flight information, twitter feed, and yelp. Information updates are ongoing as well as text to your phone capabilities to be updated this week. 




Find us at the Fashion Show Mall bus stop and touch it #responsive #SmartCity @CES #CES2018 @vegas @SyncCityTech #busshelter @mylvl1 @rethinkinnov #womenowned

Sync City, LVL1, & Suspect Tech have joined forces to build face data retail analytics. Using a small, discreet camera, and computer we measure and collect the following:  

 

  • People Count

  • Product or Advertising Views

  • Dwell Time

  • Engagement

  • Age Range

  • Gender

  • Ethnicity

  • Emotional Response

 

The images are collected, analyzed, redacted, and immediately deleted within seconds. The face data analytics, however, are extracted, saved, and sent to a dashboard anonymized. What does anonymized mean in this case? When the data is stored and the images are deleted the personally identifiable information no longer exists. This is more secure and private than a security camera taking videos and storing the videos on a server for 30 days.

 

The linked article titled ‘AI-powered facial recognition will soon track us while we shop’ by ICF Olson’s Dylan Gerard is a great read and discusses face data privacy. Gerard writes, “Love it or hate it, this tech isn’t going backwards. Should brands leave these tools on the table? Of course not, but they need to use them responsibly and maintain a certain degree of trust with the consumer.” At Sync City, LVL1, & Suspect Tech we agree with Gerard that this technology and data is valuable to brands and the retail world, but security and privacy cannot be compromised. #anonymizeddata

LVL1, Sync City, 22 Miles & Suspect Tech came together to build Mark Cuban and the Dallas Mavs person of interest triggered messaging on a TV screen in the Mav's newly renovated locker room. Sync City brought together Suspect Tech who built the facial recognition/person of interest software, 22 Miles who built the CMS, & LVL1 who built the hardware solution.

 

Here is how it works. With one LVL1 Analytic Engine, The Suspect Tech facial recognition software instantly identifies a basketball player when they walk into the locker room. Next, the 22 Miles CMS is triggered within seconds to send a personalized message to the exact basketball player. The messages appear on a TV to the right of the players just inside the new smart locker room door.

 

What is the point and what kind of personal messaging do you ask? So these superstar basketball players have extremely busy schedules which are constantly changing. The instant personal messaging helps the Mav's staff easily push out schedule changes on the fly to the locker room facial rec screen.

Sync City Partnership

January 01, 2017

Sync City LLC (Minneapolis, MN) and LVL1 LLC (Minneapolis, MN) partnered to build smart cities of the future. The two tech/manufacturing companies have synchronized to provide free smart advertising street furniture, the cornerstone of smart cities. Sync manufactures the kiosks and facilitates the advertising. LVL1 (along with Suspect Technologies) created the Analytic Engine and Advanced Analytic Suite for Sync City's smart city analytics and big data needs. LVL1 also provides warranty, service, support, and consulting for Minneapolis's women-owned smart street tech company.

 

This is only the beginning for Sync and LVL1. LVL1 and it's MIT camera technologist partner company already announced a new person of interest product with over 99% accuracy, as requested by Sync's clientele. Deployments are scheduled for this fall and next year. 

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