Advanced Analytic Suite

Big Data Analytics at a Small Price

  • Conversion Rate (walk by traffic, in- store or location traffic, revenues)

  • New visitors and Return (Loyalty)

  • Visitor Path and Engagement Areas

  • Line Management, Waiting Time,

    Abandons

  • Display Effectiveness

  • Staffing and Scheduling to Improve

    Customer Service

The Analytic System uses all of these components to create a holistic view of the visitor to an area. The Analytic Engine’s demographic information is brought in sync with the device information by determining the distance a visitor is from the camera and the device sensors. This creates the anonymous user data profile that can be used to see demographic shopping or viewing patterns.

All information is then sent back to a real time online dashboard that our clients can access 24/7.

A real-time experience tracking system (RET) and in-store analytics based on mobile devices location algorithm to monitor, analyze, visualize, and act on shopper/pedestrian behavior :

The Analytic Engine drives data by reporting the following metrics:

  • People Count

  • Product or Advertising Views

  • Dwell Time

  • Engagement

  • Age Range

  • Gender

  • Ethnicity

  • Emotional Response​

All of these metrics are analyzed and displayed on the real-time cloud dashboard which can be analyzed by single or groups of Analytic Engines. No personally identifiable information is stored on the servers. Rather, anonymous visitor profiles are created.